1230 Business School MD Jackie Groundsell interviews Jackie Barrie

Hear from professional copywriter Jackie Barrie about the “Write Your Own Website” course she is delivering for 1230 Business School

3 Things not to Write in Your Website

You might think you already know how to write. But you may not know what web copy will get your site found on search engines, nor how to convert site visitors into customers.

There are certain tips, tricks and techniques that will help get your site get found in search engines. And there are psychological triggers you need to include to get site visitors to take the action you want them to take.

SEO web copywriting helps your site get found on search, while web copywriting is the art of writing website copy that influences behaviour. (Another acronym in case you don’t already know it: SEO stands for Search Engine Optimisation.)

Jackie Barrie is the leading expert on Copy writing at1230 Business School and here she shares some useful copy writing tips.