Are you in a Relationship?

In a business relationshipFor your business, that is.

It is often said in business that success is determined not by what you know, but by who you know.  Relationship building in business is essential.

Word of mouth referral is responsible for 70% of business taking place! 70% of business activity is down to people who get to know you, like you and trust you, whether or not they have bought your products or used your services, they feel comfortable in recommending or referring you.

So that would seem a pretty fool-proof and economical way to grow your business; to make money.

Yes, but it doesn’t happen overnight – it takes time and effort – by you!

Effective and successful networking isn’t just about “the money”.

It’s about learning from your peers, sharing experiences and support, which in turn all add to your well-being and that of your business!

If you are going to be successful in business, face-to-face networking is an essential part of your business’s marketing strategy.

So here are 10 Relationship Building Rules (RBR) to make networking work for you:-

  1. Regular Attendance
    Networking is about developing trust and relationships over time – so you need to attend regularly
  2. Give and Help Others
    Be prepared to give and help others – what you give will come back three-fold – see where you can make connections for others
  3. Genuine Interest and Listen
    Show a genuine interest in people and really listen – you never know who they know!
  4. Follow up
    Always follow up contacts, by phone or email
  5. 1:1s
    Arrange 1:1s – to find out more about each other and business opportunities – so always take your diary, whether paper or electronic, with you
  6. Invitations
    Invite business contacts to experience a networking meeting – spreading the word extends opportunities for everyone
  7. Circulate
    Circulate – don’t stay in your comfort zone
  8. Preparation
    Be prepared – have plenty of business cards, perhaps an A5 flier, and certainly have a 1 minute talk prepared – you can “wing-it” much later on! (let me  know if you’d like a copy of the 1230 TWC 1 Minute guide) Remember “Today’s preparation determines tomorrow’s achievement” anon
  9. Information Networking
    Never go anywhere without your business cards; that includes supermarket, hairdressers, dentist, school gates, etc….  These are your informal networking opportunities.
  10. Gold
    Treat your network, your relationships, like gold – don’t abuse your contacts

Networking is not about selling, it’s about building the relationship.  Follow the above RBRs consistently and it will work for you.

 I would love to hear from you about your networking experiences and please share your own networking tips

About Jackie Groundsell

Jackie, otherwise known as The Connector because of her amazing ability to not only connect the dots to help you build a bigger picture for your business but also because she quite literally thinks in terms of connections. She always knows someone she can introduce you to that will help you move closer to achieving your goals. Her little black book is littered with influential people across all walks of life.

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